With thoughtful construction to lift your seat, this flattering skinny pair is gently distressed for a well-loved feel. About Levis In Gold Rush-era San Francisco, Levi Strauss invented the blue jean as a durable workwear garment. Nearly 150 years later, the brand continues to set the bar for the industry and is responsible for denims most recognizable trends. Each iconic Levis silhouette is at once nostalgic and contemporary and built to last.