What it is: An all-in-one, award-winning, buildable mascara that delivers incredible length, lash lift and definition for a natural false eyelash effect. What it does: A makeup bag essential, this lengthening mascara is formulated with a blend of hard and soft waxes that amplify, thicken and soften lashes to create high-definition volume. The makeup artist-favorite is paired with a patented multitasking oversized brush with a defining bristle