A creamy-lather, sulfate-free shampoo that repairs and smooths for healthy hair thats twice as strong in the cult fave Brazilian Bum Bum Cream scent. Hair Type: Straight, Wavy, and Curly Hair Texture: Fine, Medium, and Thick Key Benefits: Reduces Frizz and Minimizes Damage Formulation: Rich Gel Highlighted Ingredients: - SOL Seal Technology™: With plant-based keratin beads that target hair damage and integrate into hairs natural structure to restore, repair, and fuse together split ends.